Photography used to be described as an accurate depiction of something in reality. However, ever since Photoshop software and selfie camera applications became popular among the younger generations, it has also fueled the growth of digital manipulation. Although, it is worth noting that digital manipulation is not a heinous act in its original form. Digital manipulation of photos consists of acts that range from something as simple as adjusting the contrast and exposure ratios on the original photos to vastly more sinister acts such as altered ads used to smear and defame a political rival in order to sway public opinions.

Most of the product images that we see on eCommerce sites such as Amazon, Walmart, or Costco could also be categorized as digitally manipulated photos. The Arts Institute argued that digital image manipulation of this kind might be necessary because it incentivizes sales and overall product presentability. So, it should be fine as long as these photos are used in a meaningful and legal way and do not create biases or inconveniences for competing companies, individuals, or political opponents.

Work Cited

 Ray, Amanda. “Picture Imperfect – Digital Image Manipulation Ethics.” Picture Imperfect – Digital Image Manipulation Ethics, 22 Jan. 2015, https://www.artinstitutes.edu/about/blog/picture-imperfect-digital-image-manipulation-ethics.